I have transitioned from a role as a Game UI Designer to that of a Full-Stack Designer. My skill set encompasses Graphic Design, Web Design, User Interface Design, and Front-End Development using HTML, CSS, SCSS, Sass, and JQuery. During my time as a freelancer, I gained extensive experience in holistic aspects such as Branding, Marketing Strategy, cross-functional communication, client interactions, online social media management, research, and project scheduling.

 

With over 15 years of experience in designing digital assets, I have cultivated a strong focus on crafting ROI-driven User Experience (UX) and User Interface (UI) designs. Previously, I was a member of Apple’s creative team and also served as an Animation Specialist & Front-End Designer at Altium. My work is characterized by a seamless blend of aesthetic elegance and a profound understanding of cross-cultural dynamics.

 

At White Planet tech, I held the position of Product Director, where I was responsible for defining the product structure, features, and overseeing UI/UX design in collaboration with the development team. In my early career, my primary focus was on designing UI and animations for both PC and mobile games.

Leveraging my expertise in HTML and CSS, I currently lead the digital design initiatives at ITC. My mission is to strike a harmonious balance between aesthetics, user experience, and conversion optimization.

 

In addition to my professional work, I’ve dedicated my time to volunteering with the Shanghai LGBT group, contributing to their Visual Identity (VI) design, website development, Taobao shop setup, and flyer creation. Furthermore, I’ve assisted the Smile Cambodia organization in designing billboard advertisements over the past few years.

 

Currently in progress on the Google UX Design Certificate.

Professional Experience

Product Director Role

White Planet Tech, [Jan 2013 – Jul 2013]

As Product Director at White Planet, I spearheaded the strategic direction, roadmap, and feature definition for our product line, shaping the user experience and overseeing interface design. From conceptualization to execution, I led the development of the entire product structure and design, culminating in successful delivery before concluding my tenure with the company.

 

Crafted product architecture and functionalities, and spearheaded UI/UX design in tandem with the development team. Conducted internal user accessibility tests, enhancing UI/UX design and user flows. Led user testing sessions, gathered feedback, and iteratively improved UI/UX design.

Product Director Role

White Planet Tech, [Jan 2013 – Jul 2013]

As Product Director at White Planet, I spearheaded the strategic direction, roadmap, and feature definition for our product line, shaping the user experience and overseeing interface design. From conceptualization to execution, I led the development of the entire product structure and design, culminating in successful delivery before concluding my tenure with the company.”

  • Defined product structure and features, overseeing UI/UX design in collaboration with development team
  • [Additional responsibilities or achievements]

Others' appreciation of works

Product Analysis

Product analysis evaluates features, usability, market context, performance, cost, and compliance to gain insights and inform decisions for improvements and strategic direction.

UX & UI Designs

Navigating from user flows to meticulously designed wireframes, interfaces, and prototypes.

Videos & Animations

Brief and captivating videos, enchanting animations crafted with After Effects, and dynamic Lottie animations.

Clients I have worked with

My primary emphasis in client communication is ensuring the seamless integration of their requests within a robust Return on Investment (ROI) framework. Our clientele primarily consists of global entities venturing into China for business or local enterprises expanding their operations overseas.

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